We all know how important it is to make a good first impression. Whether you’re talking with a potential member, interviewing for a new opportunity, or meeting the friends or family of a significant other, you want to make sure they leave that interaction with a positive impression. But how focused are we when it […]
IOM Blog
Tips for Defining Member Engagement
A definition for “engagement” is really difficult to determine. Just like we say, “if you’ve seen one chamber, you’ve seen one chamber,” everyone has a different idea about what member engagement really is and really, if you’ve seen one member, you’ve seen one member! Not only is there a variance in ideas about engagement, but during […]
Part 4: How Chambers Can Attract Small Businesses through Saving Them Time and Money
Really, at the end of the day, what else are your small businesses most concerned about? Oftentimes, these tangible benefits are the simplest ways to demonstrate the value of membership and keep retention levels high. While you may not have the bandwidth to generate resources for your small businesses, work on expanding the information you […]
3 Ways To Keep Your Board Engaged
Between grocery shopping, picking up the kids from soccer practice, and running their own businesses, board members, like association and chamber professionals, often have a lot on their minds. As much as you want your organization to be their number one priority, let’s face it – it probably isn’t number one on the list. Keeping […]
Tips To Help You Successfully Reach Your Sponsorship Goals
As avid blog readers, by now you should have read the blog post by Shelby Parish, IOM, CMP, manager at Institute for Organization Management, regarding the 4 Ws in Sponsorships. If not, CLICK HERE and review the beginning steps when setting up sponsorship for an event. So, now you know the “Ws” of sponsorship, what […]
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