Really, at the end of the day, what else are your small businesses most concerned about? Oftentimes, these tangible benefits are the simplest ways to demonstrate the value of membership and keep retention levels high.
While you may not have the bandwidth to generate resources for your small businesses, work on expanding the information you make available. Be the go-to source for direction on finding the news and information your businesses need by including relevant links on your website, sharing practical information, and highlighting important community updates.
Generate partnerships with service providers that will save your members money. For example, when your chamber joins the U.S. Chamber’s Federation Partnership Program, your small businesses can take advantage of up to 26% off FedEx services. Take advantage of this program and the many other opportunities available that will save your small businesses money. Not sure if you can tackle big partnerships? Think local. Ask your small business members to offer deals and discounts to fellow members.
Overall message? Remember that for your small businesses time = money and money = time. Generate loyalty by finding solutions for both.
Small businesses are critical components of every community. With a bit of effort, chambers of commerce can stand out as great business partners and on the ground supporters of each business’s economic prosperity.
View Part 1: How Chambers Can Attract the Attention of Small Businesses
View Part 2: How Chambers Can Attract the Attention of Small Businesses through Advocacy and Support
View Part 3: How Chambers Can Attract Small Businesses through Providing a Peer Network