Institute for Organization Management - A Program of the U.S. Chamber of Commerce

I fondly remember a favorite board member of mine that frequently used the phrase, “Sell What’s on the Truck”.  The mere thought of promoting what your destination (or organization) offers seems so obvious but something many of us miss.  In a high-tech and high-paced world where many are glued to one form of social media, […]

Successful membership organizations evolve their communications as they maintain their relevance. When we communicate with our members (and potential members), we foster engagement, share information, and build a sense of community. Knowing our audience is key to creating a successful communications strategy. Whether the organization has 100 members or one thousand, a variety of vehicles […]

In today’s digital age, chambers of commerce and professional associations are under constant pressure to produce relevant and engaging content for their members. With limited resources and ever-expanding platforms, how can these organizations ensure consistent, high-quality content delivery? Enter Artificial Intelligence (AI). Why Use AI for Content Creation? The use of AI in content creation […]