What’s your brand?  It’s a question those of us in the Communications and Marketing space hear frequently.  Amazon Founder Jeff Bezos describes brand as “…what other people say about you when you’re not in the room.”  For better or worse, he’s right.  Your brand, your reputation, it’s how we build our membership, increase investments and, […]

DNA is the building blocks of the body. Deoxyribonucleic acid is a nucleic acid that contains the genetic instructions for the development and function of living things. Unless you’ve invested in a DNA kit to check your family tree or health prospects, you don’t give it much thought. Theoretically it could apply to organizations. DNA […]

Organizations serve specific purposes that are usually identified in their visions that answer the question why they exist. To achieve the vision, organizations develop mission statements that simply answer how they will do that[i]. The strategy comes after identifying both vision and mission, which sets long term goals as well as measurable objectives and action […]

Are you looking for ways to add non-traditional revenue to fund the mission of your organization? Over my years running chambers of commerce, I have found that the opportunities are only limited by the imagination of you and your members. For now, let’s focus on your office space and the many options you can consider. […]

My great grandpa Cyril and great grandma Adelaide met up in Canada on a buffalo hunt in 1865.  I’m not sure if this excited me to know that I come from stock that embraced adventure or that great grandpa Cyril lived to be almost 102 back when life expectancy was 56.6 years of age for […]