Successful membership organizations evolve their communications as they maintain their relevance. When we communicate with our members (and potential members), we foster engagement, share information, and build a sense of community. Knowing our audience is key to creating a successful communications strategy. Whether the organization has 100 members or one thousand, a variety of vehicles […]

In today’s digital age, chambers of commerce and professional associations are under constant pressure to produce relevant and engaging content for their members. With limited resources and ever-expanding platforms, how can these organizations ensure consistent, high-quality content delivery? Enter Artificial Intelligence (AI). Why Use AI for Content Creation? The use of AI in content creation […]

Communication is often heralded as the cornerstone of success, yet, beneath the surface of emails, meetings, and instant messaging, there lurks a subtle but pervasive problem: the illusion that communication has already taken place. We’ll delve into the heart of this issue, exploring why it’s one of the single biggest communication problems facing workplaces today […]

Presidential debate season is already underway. As a chamber or association leader, you may not be asked to moderate a presidential symposium. You may, however, find yourself in position to sponsor a local candidate debate, so let’s talk about some best practices if you are chosen to emcee those proceedings. Moderating any type of panel […]

I often see chamber and association people asking for “fresh” or “new” ways to talk about why people join our organizations because what they are doing isn’t working. Unfortunately, it isn’t working because we tend to lead our organization’s marketing efforts with benefits like: Make new connections with peers and industry professionals Business Resources Networking […]