Institute for Organization Management - A Program of the U.S. Chamber of Commerce

  • About
    • General Information
      • Institute Policies and Procedures
      • Diversity, Equity, and Inclusion Statement
    • Recruitment Toolkit
    • Prospective Student Toolkit
    • Media
    • Answers to Your Frequently Asked Questions
    • Contact Us
  • Curriculum
    • Core Curriculum
    • Elective Curriculum
    • Webinars & Resource Center
  • Sites & Dates
    • Winter Institute
    • Midwest Institute
    • Southeast Institute
    • Northeast Institute
    • 2022 Institute Schedule
  • Registration
    • Register Now!
    • Deadlines and Fees
    • Scholarships
      • Enrollment Incentives
      • State Partner Scholarship
  • Who’s Who
    • Staff
    • Volunteers
    • Faculty
    • Sponsors
    • Alumni
      • IOM Alumni Database
  • Blog
A PROGRAM OF THE U.S. CHAMBER OF COMMERCE FOUNDATION
 

IOM Blog

May 7, 2014

Part 1: How Chambers Can Attract the Attention of Small Businesses

We all know the statistics…small businesses make up 99.7 percent of American employers and account for 63 percent of new jobs in the United States. They are a key driver of economic growth and many of the most successful communities have a high number of small businesses.

The competition for capturing the attention of small business owners stacks up. From bloggers, e-marketers, and nonprofits to government institutions, there’s a whole business in supporting small business. So what’s a local chamber to do? How do you stand out from the crowd and demonstrate to your community’s small businesses that there’s value in joining a chamber?

Let’s start with the numbers. A study commissioned by the American Chamber of Commerce Executives with support from Small Business Network Inc. quantified the real value of chamber membership to companies in terms of impact and consumer confidence. The study’s objective was to determine this: “Do consumers really support businesses because they are chamber members?” Here’s what they found:

  • 59 percent of consumers think that being active in the local chamber is an effective business strategy overall.
  • Consumers are 12 percent more likely to think a company’s products stack up better against its competition if the company is highly involved in the local chamber.
  • 44 percent of consumers are more likely to think favorably of a small business when they know the company is a member of the chamber of commerce and are 63 percent more likely to purchase goods or services from the company in the future.
  • Why? If a company is highly involved in the local chamber, a consumer infers that the company is trustworthy, involved in the community, and is an industry leader.

Overall message? When consumers are aware that a small business is involved with its local chamber, it benefits the business.

View Part 2: How Chambers Can Attract the Attention of Small Businesses through Advocacy Support
View Part 3: How Chambers Can Attract Small Businesses through Providing a Peer Network

Meredith King
Meredith King
Manager, Programs and Operations | Political Affairs and Federation Relations
U.S. Chamber of Commerce

Meredith King is the manager of programs and operations in the Political Affairs and Federation Relations department of the U.S. Chamber of Commerce. In this role, Meredith is responsible for the U.S. Chamber’s small business platform and works closely with the federation membership. She manages the briefing program, federation partnership small business program, and supports the U.S. Chamber’s political activities. Prior to starting with the Chamber in September 2013, Meredith worked at the Association of Corporate Counsel and received her bachelor’s degree from American University.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
DONATE NOW!
UPDATE CONTACT INFO
Sign-up for Emails
Approved Provider

About

  • General Information
  • Contact Us
  • Curriculum
  • Prospective Student Toolkit

Sites & Dates

  • Winter Institute
  • Midwest Institute
  • Southeast Institute
  • Northeast Institute

Resources

  • Scholarships
  • Faculty
  • Sponsors
  • Update Contact Info
  • Volunteers

Follow IOM

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
IOM Blog

Institute for Organization Management - A program of the U.S. Chamber of Commerce © 2022 | Privacy Policy