We all know that joining a network of fellow business leaders is a worthwhile endeavor; sometimes there just isn’t the time to cultivate those relationships. So make it easy on your members! Find ways to bring the networking to them or host online conversations that members can participate in when they have the time. Here are a few ideas:
- Ask long-term members to serve as ambassadors, welcoming new businesses to town.
- Organize policy events where businesses can learn from other businesses.
- Host happy hours at various small business members throughout the community.
- Create a social media following by sharing practical information your businesses can use.
Find ways to get out in front of the community, and your business leaders as well, by setting up a table at a community fair or speaking on a panel. Establishing the chamber as an active participant in community affairs not only reaffirms the consumer trust statistics we saw above, but encourages businesses who aren’t participating to reconsider the role of the chamber.
Bottom line? Peer-to-peer networking equals value for your chamber and for your businesses.