Many small businesses don’t realize the influence local and state chambers can have on government and policy. Here at the U.S. Chamber, we visit with local chambers every day that are in Washington, DC to share their concerns with lawmakers. Your elected officials recognize that chambers play an important role in advocating for their members, […]
IOM Blog
Use Social Media Strategically Or End Up Somewhere You Don’t Want To Go
All too often social media becomes a check box to mark off as opposed to a tool for achieving strategic goals. Before creating a social media plan for your next event, ask yourself: “What do we as an organization desire to have happen as a result of using social media?” Hint: The answer should correlate to goals […]
Part 1: How Chambers Can Attract the Attention of Small Businesses
We all know the statistics…small businesses make up 99.7 percent of American employers and account for 63 percent of new jobs in the United States. They are a key driver of economic growth and many of the most successful communities have a high number of small businesses. The competition for capturing the attention of small business […]
Give Workplace Stress the Boot
“I’ve been feeling a lot of extra pressure at work lately and it seems like my head is spinning. I can’t stop worrying about everything I have to do at work, even when I’m at home. ” A friend recently told me this while we were catching up on the phone, and it made me […]
McDonald`s Understood the Power of a Screaming Kid (and why this matters to you)
According to a recent article in The Economist, “strategy is basically about two things: deciding where you want your company to go, and then how you want to take it there.” With this in mind, think about the average fast food franchise. Drive down Main Street in most cities and one sees a barrage of […]
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