Social media experts recommend organizations create social media posts which are visual. Even if you’re not a social media expert, it’s easy to see why this is recommended. For instance, when you log onto Facebook, what posts are you most drawn to? For the vast majority of users, the answer is images. Organizations need to […]
IOM Blog
4 Lessons Associations and Chambers Can Zap from Zappos
To be zany is to be ludicrous and foolish. To become successful in today’s business climate you must embrace your zany. Stop doing business as usual. To be zany is my challenge to you. Summer is finally here, let’s play a bit. Bring back the childlike wonder and happiness to our associations and chambers. It […]
Community Branding: Tips for telling the story of your community
Do your communities know who you are? We are the most powerful influencers and advocates for each of our communities, but not many of us know who our city is in the eyes of our businesses and citizens. Your brand narrative can have a major impact on who chooses to visit, buy products, or most […]
Making a Good Impression on Your New Employee: Focus on the First Day
We all know how important it is to make a good first impression. Whether you’re talking with a potential member, interviewing for a new opportunity, or meeting the friends or family of a significant other, you want to make sure they leave that interaction with a positive impression. But how focused are we when it […]
Tips for Defining Member Engagement
A definition for “engagement” is really difficult to determine. Just like we say, “if you’ve seen one chamber, you’ve seen one chamber,” everyone has a different idea about what member engagement really is and really, if you’ve seen one member, you’ve seen one member! Not only is there a variance in ideas about engagement, but during […]
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