Volunteer Marketing Resources
Institute is fortunate enough to have over 100 highly committed volunteers to assist us in marketing the program. To help you with your outreach efforts throughout the year, below are downloadable, ready-to-print flyers, toolkits, and many more essential materials to help you promote Institute to your circle of influence. All print materials are in PDF or Microsoft Word format and can be downloaded directly onto your computer.
Whether you're making phone calls or e-mails to prospective attendees, reaching out to state chamber of commerce executives associations and societies of association executives, or speaking at state conferences, we hope you will utilize these many materials that are at your disposal.
If you have any questions, need assistance or if would like to see something added to this page,
please contact Andrew Weller.
Thank you for all of your efforts!
Institute Brochures and Flyers
All You Need to Know 2014
Don't show up at your annual meetings empty handed — just print and distribute this flyer that conveniently combines a variety of program information onto one double-sided handout.
Insitute General Info Flyer
Think of this one-page flyer as an advertisement. It's perfect to put into folders or distribute to a large group.
Prospective Student Toolkit
In just six pages, this packet showcases the real benefits that Institute has to offer. From curriculum info to tuition costs, this is the perfect document to bring to a Board when trying to sell the Institute experience. All separate documents are available below.
Tuition and Fees
Here is a listing of Institute's sites and dates, and all important tuition and promotional code information.
Top 7 Reasons to Attend
It's just what it sounds like… all the benefits of attending Institute in one simple place.
Here is a listing of all ways prospective students can save money on their first year tuition.
Institute Week at a Glance
Here is a copy of the general onsite schedule.
This sheet showcases all the courses Institute offers.
They spoke, we listened! Here are some examples of what attendees are saying about Institute.
Pay it Forward: First-Year Scholarships (Associations)
When a society of association executives (SAE) partners with Institute to promote Institute, that organization will receive two $500 scholarships to help send their members to their first year at Institute.
Pay It Forward: First-Year Scholarships (Chambers)
When a state chamber executive organization (CCE) partners with Institute to promote Institute, that organization will receive two $500 scholarships to help send their members to their first year at Institute.
Friends and Family Flyer
Members of the U.S. Chamber's Association Committee of 100, Chamber of Commerce Committee of 100 and Elite members of the U.S. Chamber may enroll staff in their first year at Institute for only $725. Returning sstudents can enroll for $995.
Use this letter to welcome a new executive in your area to their position… with a touch of Institute flare! Go ahead, send this personalized letter along with a flyer or two, and reach out to the incoming executives in your community. Introduce them to the world of Institute!
Video testimonials are a personal and persuasive way to share the program's past successes and gain third party credibility. But don't take our word for how great they are – see the samples below. Special thank you to all those who helped contribute!
The Importance of Strong Business Advocacy
G. Daniel Hearn, IOM, CCE
The Institute Advantage
John C. Camper, IOM, CCE
Nancy Pool, IOM
Implementation of New Ideas in the Workplace
JoAnn Ryan, IOM
Perry Webb, IOM, CCE
Legacy & Perception Shift within the Community
Russell C. Salzman, IOM, CAE
New to the Profession
Jean M. McPheeters, IOM
Shelia O. Lee, IOM, CCE
Training, Knowledge and Courage
Robert J. Foulks, IOM, CAE, CPA
Meeting Today's Needs
Rex K. Hammond, IOM, CCE
Confidence to Build Stronger Board Relations
Arrie Larsen Manti, IOM