Divide and conquer. Don’t think for a moment that reporters will hesitate to play this game with your chamber or association. The issue experts at one association loved talking to reporters. Journalists would call on their direct line or cozy up to them at a meeting, trying to shake loose intelligence they couldn’t gain from […]

Is it time for a checkup of your communications strategy? Do you even have a formal strategy? All too often the conversation turns to tactics you’re used to by your chamber or association—news releases, tweets, and speaking engagements, for example. To be sure, you want to utilize the right tactics. It’s important to realize, however, […]

Your audience is keeping an eagle eye on you as you speak in public settings. Yes, they are listening to your words. But they are also soaking up every gesture and vocal quality you display. How important are these nonverbal cues? Let’s examine two facets of nonverbal language: How and why we observe others, and […]