Despite delivering many a presentation through the years, I am constantly struck by how many people come up to chat afterward and tell me, in so many words, how smart I am. No braggadocio intended. It’s a function of viewing the person in the front of the room as the font of all wisdom. As […]

Every business communicates in some fashion. Some do it consciously, others by the seat of the pants. Some do it well, some are challenged. The key to it all? A solid communications strategy. A well-thought-out, written communications policy can help turn your business goals into reality. You need to let key audiences know that you […]

Divide and conquer. Don’t think for a moment that reporters will hesitate to play this game with your chamber or association. The issue experts at one association loved talking to reporters. Journalists would call on their direct line or cozy up to them at a meeting, trying to shake loose intelligence they couldn’t gain from […]