Institute for Organization Management - A Program of the U.S. Chamber of Commerce

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A PROGRAM OF THE U.S. CHAMBER OF COMMERCE FOUNDATION
 
Ed Barks
Ed Barks
Faculty, Institute for Organization Management
President, Barks Communications

IOM faculty member Ed Barks works with communications and government relations executives who counsel their C-suite leaders, and with businesses and associations that need their messaging to deliver bottom line results. He is President of Barks Communications, author of The Truth About Public Speaking: The Three Keys to Great Presentations, and a member of the National Press Club Board of Governors. Visit www.barkscomm.com to learn more, and contact Ed at ebarks@barkscomm.com or (540) 955-0600.

September 25, 2019

Metric Mess Doesn’t Lead to Business Success

I’m stumped by today’s addiction to measuring everything. It causes two very real business problems. First, not everything can be placed in a neat, soothing numeric box. Second, metrics are easy to finagle. “Whenever reward is tied to measured performance, metric fixation invites gaming,” writes Jerry Z. Muller in The Tyranny of Metrics. Expertise used […]

May 15, 2019

Professional Development for Your C-suite

Despite delivering many a presentation through the years, I am constantly struck by how many people come up to chat afterward and tell me, in so many words, how smart I am. No braggadocio intended. It’s a function of viewing the person in the front of the room as the font of all wisdom. As […]

November 8, 2018

The Nuts and Bolts of Your Communications Strategy

Every business communicates in some fashion. Some do it consciously, others by the seat of the pants. Some do it well, some are challenged. The key to it all? A solid communications strategy. A well-thought-out, written communications policy can help turn your business goals into reality. You need to let key audiences know that you […]

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