Not so long ago, your members could whip up marketing copy, then put it on their web sites or brochures. No more. Those who trumpet a “Buy from me” style no longer hold sway. Today’s influencers share valuable content verbally, visually, and in writing. Reaching out to members, clients, and customers with practical ideas they […]
Dealing with Reporters: Ten Media Training Techniques You Can Use in Your Next Interview
You’ve secured an interview with a key reporter about your chamber’s new initiative. Now what? Use these ideas to raise your odds for better performance—and for a more positive outcome in the press: Refuse to waver from your message. Deliver a portion of your message as you reply to each question. Speak in stories. An […]
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