I came to the association world 10 years ago after years as a television producer. I took the conference programming position after reading the job description and realizing that it was – in fact – a producer job. As a television producer, it was my job is to tell a story, to capture and keep […]
IOM Blog
How To Get People Talking About Your Organization
In today’s world, there are endless advertisements telling you where to eat, what to buy, and how to think. While these ads absolutely help in creating awareness of new locations and fads, they are often not enough to convince someone to invest their time and money. When in doubt, most people look to their peers […]
True or False: We need to solve the workforce issue?
First of all, let’s be clear. You don’t solve the workforce issue and secondly, fear the person who says otherwise. So, should you run away as fast as you can screaming? No, as a business and community leader, you should accept the challenge to enhance the workforce with passion because it is one of our […]
Eleven Elements to Mold a Magnetic Message
How many times have you seen an executive stumble during an interview on CNBC? What about that program you witnessed where the speaker droned on endlessly, failing to make his point? What causes these communications deficits? The reason is often slapdash messaging. The fact is some executives just don’t plot out what they want to […]
Eleven Elements to Mold a Magnetic Message
How many times have you seen an executive stumble during an interview on CNBC? What about that program you witnessed where the speaker droned on endlessly, failing to make his point? What causes these communications deficits? The reason is often slapdash messaging. The fact is some executives just don’t plot out what they want to […]
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