I don’t know about where you live, but I saw Girl Scouts and their cookies everywhere earlier this year. I saw them on my trip to the grocery store, in front of a local restaurant and at the mall. Who can resist the sweet treats combined with the enthusiasm of young entrepreneurs?
I admit to being partial to Do-si-dos, Shortbread and Samoas but in particular, Thin Mints. From the Business Insider, dated March 8, 2017, Thin Mint sales accounted for a full quarter of sales from previous years, making them America’s favorite Girl Scout cookie. This dedication, excitement and passion to Thin Mints made me think about our Chamber, Association and nonprofit industries and how we have much in common.
- Who we are. Like the Girl Scout mission, “…builds girls of courage, confidence, and character, who make the world a better place”, your organizations serve, educate, empower and improve the lives of all for your community, region, state and country.
- Passionate followers. You know who they are in your organization. Those individuals who are more than a member but someone who shouts your praises and good deeds from the rooftops. They are excited about you!
- Network for professional growth. While badges are not given for networking, it is an important aspect of our organizations and the #1 reason many belong. Having the opportunity to meet others you may not normally connect with is a powerful motivator.
- Provide lifelong learning opportunities. As outlined on girlscouts.org, “Girl Scouts helps girls develop their full individual potential”. Each one of your organization devotes time and energy to providing expertise on timely topics while serving as a one stop resource for the local business community.
- Evolve for the future. Whether it’s through technology, programming or services, to be relevant for the future, organizations must adapt and grow. From the first cookie sales in 1917 to the Girl Scout Cookie Finder mobile app (yes there is such a thing), looking outside of what’s always been done is vital.
In the coming weeks, as you hear the question – “What does your organization do?” – think in relation to your favorite Girl Scout cookie and the dedication, excitement and passion it elicits. Look for ways to share that ‘special something, something’ for which your organization provides value every day to your members and for your community.