What’s in it for me? That is the question you need to be prepared to answer when trying to sell a young professional (YP) on membership. In today’s economy, currency is time as well as money. With YP’s working to make a name for themselves and in some cases balancing a family, it can be […]
In an article published by E-Commerce News at the beginning of this month, Paul Salvaggio, Director of Marketing Services and Technology for Backbone Media, was quoted as saying, “Corporate blogging should be the foundation of any content marketing strategy.” The article asserted that corporate blogging isn’t an option, but a necessity. Since blogging is of the […]
I recently conducted a workshop for the Carolinas Chamber of Commerce Executives entitled, “Motivating and Retaining Your Top Talent.” During the training, a participant asked, “For small organizations, when we’re hiring a new employee, don’t we have to consider his/her personality? After all, if a person doesn’t “fit” into our culture, the whole environment can […]
Whenever I teach a course on membership dues these question always arise: “How often should we raise dues?” or ‘How much should we increase our dues?” Now that the economy seems to be slowly recovering, many associations who maintained their dues levels during the recession are wondering if it’s time to raise them. We’ll show you […]
Advocacy – The act of pleading or arguing in favor of something, such as a cause, idea, or policy. In essence, advocacy is actively supporting something important to you. I recall several years ago when a friend of mine asked me “how do you lobby” (with much disdain in her voice as if the practice […]