With some jobs you never know what the day will bring, and no two days are ever the same. For many of us though, our jobs are cyclical in nature. We have our annual fundraisers, our membership drives, and our annual meetings. The first time we do these events, they are new and challenging, and […]
IOM Blog
The Membership Life Cycle Starts with Smart Recruiting
Membership-based organizations spend a great deal of time in the Membership Life Cycle starting from the Acquisition Stage all the way through the last stage of Renewal. Let’s explore the Acquisition Stage, the typical challenges experienced, and the best practices to implement to in this critical first stage. Stage 1: Acquisition of New Members Successful […]
Video: Learn How to Increase Your Facebook Likes
Are you trying to increase the number of “Likes” on your organization’s Facebook page? Then this video blog by Frank Kenny is a must-watch for you. Frank Kenny explores a simple way for you and your staff to utilize Facebook’s current technology to increase the viewership of your page. (If the video does not appear, […]
Creating a Customer for Life
In the day of smart phones, electronic purchasing, and internet communications, it seems hard to find good customer service. In fact, when interacting with someone I request a service from, I expect the interaction to simply take care of what needs to be done. I expect there might be a delay, and I expect I […]
Five Simple Social Media Goals for 2013
Committing or recommitting your organization to its social media strategy is a great way to reinvigorate your social media presence. From TechCrunch to Huffington Post, news platforms talk about the return on investment of social media and how it can shape any organization for the better. Here are five ways to grow your organization’s social […]
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