Institute for Organization Management - A Program of the U.S. Chamber of Commerce

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A PROGRAM OF THE U.S. CHAMBER OF COMMERCE FOUNDATION
 

IOM Blog

August 30, 2012

How To Sell Your Young Professional Organization

By Kimberly Nastasi IOM
Board of Trustees Chair Elect, Institute for Organization Management, CEO, Mississippi Gulf Coast Chamber of Commerce and Executive Director, Mississippi Gulf Coast Chamber of Commerce Foundation

What’s in it for me? That is the question you need to be prepared to answer when trying to sell a young professional (YP) on membership. In today’s economy, currency is time as well as money. With YP’s working to make a name for themselves and in some cases balancing a family, it can be […]

August 22, 2012

Bottom-line Blogging Basics for Beginners

By Meghan M. Longenecker IOM
Professional Development Manager, American Academy of Audiology

In an article published by E-Commerce News at the beginning of this month, Paul Salvaggio, Director of Marketing Services and Technology for Backbone Media, was quoted as saying, “Corporate blogging should be the foundation of any content marketing strategy.” The article asserted that corporate blogging isn’t an option, but a necessity. Since blogging is of the […]

August 16, 2012

Hiring for “Fit”

By Sarah Birnbach
Faculty, Institute for Organization Management, President and CEO, Birnbach Success Solutions

I recently conducted a workshop for the Carolinas Chamber of Commerce Executives entitled, “Motivating and Retaining Your Top Talent.”  During the training, a participant asked, “For small organizations, when we’re hiring a new employee, don’t we have to consider his/her personality?  After all, if a person doesn’t “fit” into our culture, the whole environment can […]

August 10, 2012

When Should You Raise Dues?

By Cathi Hight
Faculty, Institute for Organization Management, President, Hight Performance Group

Whenever I teach a course on membership dues these question always arise: “How often should we raise dues?” or ‘How much should we increase our dues?”   Now that the economy seems to be slowly recovering, many associations who maintained their dues levels during the recession are wondering if it’s time to raise them. We’ll show you […]

August 6, 2012

The Value of Advocacy

By Moore Hallmark IOM
Executive Director, Southeast Region, U.S. Chamber of Commerce

Advocacy –  The act of pleading or arguing in favor of something, such as a cause, idea, or policy.  In essence, advocacy is actively supporting something important to you. I recall several years ago when a friend of mine asked me “how do you lobby” (with much disdain in her voice as if the practice […]

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