In the for-profit world, we know that new customers recruited by existing customers are more loyal and profitable. In fact, studies show that 85 percent of “Likes” through social media and purchases are made through referral marketing rather than from advertising. For most of us, we trust the referrals made by friends and friends-of-friends. If […]
IOM Blog
Spring Cleaning: Advice for every working professional
The sun is starting to shine a little longer, flowers are starting to bud on the trees, and there is less and less need for hats and gloves. Thank goodness, spring is finally here! Like most great things, spring comes with one annoying side effect … spring cleaning. Just as we clean our homes every […]
Employee Files Lawsuit After Being Fired Over Facebook Photos
A recent case involving the termination of an employee after her supervisor saw pictures of her on Facebook illustrates the importance of having appropriate, behavioral and thorough documentation and following your organization’s written policies. The employee was fired after her supervisor saw pictures of her dancing and playing frisbee at a Polish festival while she […]
Video Blog: Managing Social Media Relationships with Members
Do you have techniques or tools you use to manage and monitor all your connections on the vast array of social media outlets? Sometimes maintaining these social connections can be challenging because of the sheer number of social media outlets. Institute faculty Frank Kenny shares one tool he uses to manage these connections. If the video […]
The Most Important Leadership Quality
When you think of the term “leader,” what words come to mind? As a young professional, there are many individuals I look to as leaders. Some of these individuals are my peers and others are individuals who currently fill or have filled a more supervisory role in my life. As I observe these individuals, I […]
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