One of the reasons your organization uses social media is to spread the word about your events, programs, and news, right? It’s a great resource for that. Practically everyone is reachable on social media today. And it’s cheap! If you had to pay a newspaper, radio station, or cable TV channel for all the “commercials” […]
How to Quickly and Easily Build ‘Know, Like, and Trust’
Are you using social media to build know, like, and trust for your organization? You were probably told to focus on one social media platform first and perfect its use before adding another to your repertoire. With organizations so stretched for time, this was most likely welcome advice. Alas, it is not the best advice, […]
It’s Time to Take Your Online Marketing One Step Further
Posting social media content that educates, entertains, and inspires your members and community is effective. It’s called content marketing and it works way better for creating awareness than bothering people with self-serving or boring business posts. But is it enough? Sure, the valuable content you post will provide you plenty of reach, and by taking […]