Membership organizations are usually very happy to see a member’s renewal check (or today, their online payment). What they should be really happy about is seeing a member ascend to a higher tier or level of investment. It’s a win for the member and for the membership organization. Here’s why. When a member joins your […]

You may have noticed that your organization’s Facebook page posts are getting a lot less reach and engagement. You are not alone! Facebook’s new mission statement has dealt what is being interpreted as a near death blow to page reach and engagement. If your posts aren’t generating what Facebook has termed “meaningful engagement” from a […]

One of the reasons your organization uses social media is to spread the word about your events, programs, and news, right? It’s a great resource for that. Practically everyone is reachable on social media today. And it’s cheap! If you had to pay a newspaper, radio station, or cable TV channel for all the “commercials” […]