Even if you have consistently experienced “good” member retention rates year over year, I’m sure you or someone on your team or board has asked, “What would it take to increase our rate?” And if your rate is far from “good,” then this question has probably kept you awake for many more nights than you […]

Consider the brands you are most loyal to and what they have in common. Attributes that often come to mind are quality products or services, consistency, and customer service. Beyond these attributes, there is a loyalty driver that is embedded in our sub-conscious that influences whether we are loyal to a brand or not. It’s […]

Auto-renewals are part of my personal and professional life. That’s true for many of us. On a personal level, we subscribe to services like Netflix, cable, cell phone providers, wine clubs, fitnescenters, vitamins, and insurance lines. Professionally, we pay for monthly services like software, cloud-based file storage, internet, and HR. Most of these services are […]