Institute for Organization Management - A Program of the U.S. Chamber of Commerce

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A PROGRAM OF THE U.S. CHAMBER OF COMMERCE FOUNDATION
 
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Cathi Hight
Faculty, Institute for Organization Management
President, Hight Performance Group

Cathi Hight helps associations manage constant change, deliver benefits that members value, and effectively communicate the value of membership. She is Senior Vice President of Growth Strategy for the Greater Austin Chamber and president of the Hight Performance Group. Cathi is the developer of The Member Retention Kit and A New Approach to Tiered Membership. Learn more at www.hightperformance.com.

October 20, 2016

How Do We Increase Retention?

Even if you have consistently experienced “good” member retention rates year over year, I’m sure you or someone on your team or board has asked, “What would it take to increase our rate?” And if your rate is far from “good,” then this question has probably kept you awake for many more nights than you […]

May 19, 2016

Bottom Line: It’s About the Experience

Consider the brands you are most loyal to and what they have in common. Attributes that often come to mind are quality products or services, consistency, and customer service. Beyond these attributes, there is a loyalty driver that is embedded in our sub-conscious that influences whether we are loyal to a brand or not. It’s […]

May 14, 2015

Join the Auto-Renewal Economy

Auto-renewals are part of my personal and professional life. That’s true for many of us. On a personal level, we subscribe to services like Netflix, cable, cell phone providers, wine clubs, fitnescenters, vitamins, and insurance lines. Professionally, we pay for monthly services like software, cloud-based file storage, internet, and HR. Most of these services are […]

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