Whenever I teach a course on membership dues these question always arise: “How often should we raise dues?” or ‘How much should we increase our dues?” Now that the economy seems to be slowly recovering, many associations who maintained their dues levels during the recession are wondering if it’s time to raise them. We’ll show you […]
10 Tips to Increase Member Renewal Rates
For those who use a calendar-based membership term, December and January can be the scariest months of the year. A few years ago, a Chamber CEO called me in February and she said in a panic-stricken voice, “25% of our members did not renew! How can that be when just several months ago members gave […]