With the latest trends in the workforce, such as remote work, the gig economy, diversity and inclusion, and the impact of technology on job roles, the term “Workforce” has taken on a whole new meaning in our organizations. We have had to reach for new ideas, and open our minds for not only the job seeker, but the employer as well.
I am most impressed with a partnership that occurred in my community. Our local Goodwill store formed a partnership with Workforce Solutions of the Coastal Bend to form a Job Connection Workforce Center within the store. This was one of the first goodwill industries partnerships in the country with an embedded full workforce center. When individuals enter the store for shopping, there is an entire Workforce Center devoted to employment opportunities for both the job seeker, as well as the employer.
We were facing a dynamic summer tourist season. To help facilitate and find out where the jobs were, our Chamber created a “Workers Needed” program. We reached out to the membership asking them to give us their job availability for the summer. We made sure we made the program as automated as possible so as to not over task our staff. We were shocked at the response, and how quick the word got out. Goodwill and Workforce were able to pass that information along to job seekers coming into the store. They were able to use the computers in the Workforce Center to complete job applications. It was a win-win situation.
We also offered a six-week program on Facebook live called “Workforce Wednesdays.” Using Streamyard technology, we were able to feature two or three employers every week talking about the workplace environment. They shared solutions and answered questions. It generated lots of engagement and interaction.
We also conducted a virtual Job Fair with Workforce Solutions. The Chamber did all the marketing and promotion of the online event. Job seekers visited employers’ booths in a virtual set up. Job Seekers uploaded their resumes on the spot and set up times for video conferencing.
One of the biggest obstacles with our workforce was finding childcare so mothers could go to work. The Chamber was instrumental in assisting our Children’s Coalition of the Coastal Bend in opening a 150 student Learning Center in our community.
In conclusion, it’s important to note each organization is unique, and these strategies may need to be tailored to fit the specific needs and culture of your community. Regularly evaluating and adjusting your workforce management strategies is crucial to staying competitive and retaining a motivated and engaged staff. For my community, our Chamber made it an important issue to assist our employers in getting much needed positions filled before the summer rush.