Social media experts recommend organizations create social media posts which are visual. Even if you’re not a social media expert, it’s easy to see why this is recommended. For instance, when you log onto Facebook, what posts are you most drawn to? For the vast majority of users, the answer is images.
Organizations need to capitalize upon the popularity of images. Often I hear organizations say they can’t afford to purchase image creation products or hire someone to create visually appealing images. I can understand this, but there’s a solution to these problems for even the smallest of organizations.
Here are two free tools I utilize. The first is an online image creator called Canva. The second is Piktochart, an online infographic creator.
I use Canva to create image quotes for Institute’s #TipTuesday. This use only scratches the surface of all Canva can do. I would advise you to take a momentary pause and visit Canva’s website. Rather than describe all of Canva’s features here on this blog, I think it’s best if you experience them for yourself.
Canva is hands down the most user-friendly online image creator I’ve come across. There are a few features you can pay for, but in all my time using Canva, I’ve never felt the need to utilize those feautres.
Infographics are a great way to display statistics. I use infographics in my social media report given out at our Board Meetings. Piktochart is a free, online tool to create infographics. And again, instead of listing here all the features of Piktochart, I recommend you take five minutes to play around with it and brainstorm how your organization can utilize infographics. Remember any statistic can be turned into an infographic. You can see a sample infographic here I created for another blog.
Is there another free, online tool you’ve found helpful? Feel free to let us know by leaving a comment below.