Institute for Organization Management - A Program of the U.S. Chamber of Commerce

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A PROGRAM OF THE U.S. CHAMBER OF COMMERCE FOUNDATION
 

IOM Blog

January 4, 2013

The 30 Second Elevator Speech

Ok, you just ran into a potential member on the street corner waiting for the “walk” light.  Do you have a 30-second chamber membership pitch?

It doesn’t need to be elaborate; it just needs to be tight, succinct.  Explain the value of chamber membership: advocacy, networking, building a stronger community.
  1. What businessperson doesn’t want their chamber advocating for their business?
  2. What businessperson doesn’t want to network for new business?
  3. And, what businessperson doesn’t want a strong growing community?

Keep it simple, keep it tight!

Give them your business card that reiterates your 30-second speech with your contact information on the opposite side.  In addition, here’s a nice place to use that QR code you’ve recently implemented.

Recruit that new member in 30 seconds!

 

Avatar photo
Raymond P. Towle, IOM, CAE
Vice President, Political Affairs & Federation Relations and Institute for Organization Management
U.S. Chamber of Commerce

Raymond P. Towle, IOM, CAE is vice president of Political Affairs & Federation Relations and Institute for Organization Management at the U.S. Chamber of Commerce. Before joining the Chamber, Towle was vice president of Member Resources at the American Society of Association Executives (ASAE). An accomplished association executive, Towle has more than 22 years of experience in association management, including strategic planning, governance, membership, sponsorships, affinity programs, expositions, professional development and public policy; six years in grassroots management; and more than five years on Capitol Hill. Follow Raymond on Twitter @ChamberLeader.

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