I was reading an article that was titled 52 Cool Social Media Facts. For a copy of the entire article, go HERE.
At the very least, the numbers are astounding. A few things I took away from the piece were:
- People are embracing the use of social media.
- There is always a new tool around the corner to entice your participation.
- We are way beyond the days of just Facebook and Twitter.
- We are still grappling with measuring ROI as it relates to making money on our programs through these marketing channels.
One constant that continues to ring true throughout everything I’ve read is that you need to identify what social media tools your members are using and focus on those tools as a way to communicate with them.
You can’t be everything to all people. Sound familiar? It applies to social media too!
Do your research and find out where your members are spending their time in the online space. Participate and lead the discussions in that space.