Second-Year Core Courses
C220 Is That Legal?
Perhaps the most important part of any job is knowing the law. Don’t put your career on the line because you are simply misinformed on legal issues.
Course objectives:
- Recognizing corporate and operational legal issues.
- Identifying areas in which legal problems are most likely to occur.
- Understanding legal trends that affect nonprofits.
C230 Managers Who Motivate
You play an integral part in empowering your colleagues to achieve greatness. Learn how to assess and improve your own management style tailored to the needs of your diverse workforce.
Course objectives:
- Developing your personal management style.
- Setting expectations and coaching your team.
- Managing conflict and change.
C240 Foundations
Explore strategic approaches needed for a Foundation to align its focus and output with its purpose and vision. This course is designed for anyone wanting to create, effectively operate, or leverage a foundation.
Course objectives:
- Determining how and why to start a Foundation.
- Creating the strategic alignment and developing the programmatic alignment for a Foundation.
- Understanding the resource alignment for a Foundation.
C260 Marketing Strategies
Learn how to create and implement a marketing plan to promote your organization and community. Find out how to target specific audiences, develop effective one-to-one and one-to-many communications, and assess marketing programs.
Course objectives:
- Identifying key elements of a marketing plan.
- Implementing techniques for researching your audience and measuring success.
- Utilizing marketing tools for nonprofits.
C261 Events: Strategy and Operations
Events and programs typically bring together a wide range of stakeholders for a specific purpose. Examine events that exceed the needs and expectations of all involved.
Course objectives:
- Creating events with a strategic purpose.
- Utilizing technology to improve the bottom line and increase attendee satisfaction.
- Examining financial management, stakeholder management, and event design.
C270 Effective Government Affairs Programs
Nonprofits serve as advocates for their members and communities. Despite your experience or your organization’s size, establishing a grassroots network doesn’t have to be overwhelming. Learn the basics of a successful approach to legislative advocacy and policy.
Course objectives:
- Determining who should be involved in the program and why.
- Creating a legislative policy.
- Running a grassroots network.
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