Institute for Organization Management - A Program of the U.S. Chamber of Commerce

  • About
    • General Information
      • Institute Policies and Procedures
      • Diversity, Equity, and Inclusion Statement
    • Recruitment Toolkit
    • Prospective Student Toolkit
    • Media
    • Answers to Your Frequently Asked Questions
    • Contact Us
  • Curriculum
    • Core Curriculum
    • Elective Curriculum
    • Webinars & Resource Center
  • Sites & Dates
    • Winter Institute
    • Midwest Institute
    • Southeast Institute
    • Northeast Institute
    • 2024 Institute Schedule
  • Registration
    • Registration
    • Deadlines and Fees
    • Scholarships
      • Enrollment Incentives
      • State Partner Scholarship
    • How To Institute
  • Who’s Who
    • Staff
    • Volunteers
    • Faculty
    • Sponsors
    • Alumni
      • IOM Alumni Database
  • Blog
A PROGRAM OF THE U.S. CHAMBER OF COMMERCE FOUNDATION
 

IOM Blog

May 7, 2013

Do You Have a Membership Renewal Sales Plan?

Or do you just send that auto invoice and hope for the best?

Use this renewal process as an opportunity to further engage your member.

Most chambers I know have the customary 90, 60 or 30-day auto-invoice.

Do you call your members 120 days out to give them an update on the chamber’s accomplishments and how their dues contributed to that success?

Maybe this is the time to ask for an increase in their support of the organization!  If you give them a reason, they just might do it.

BTW, who makes that call?  Here’s a great opportunity for your membership committee volunteers to do some real work.  Create a script for them.  Keep it simple. Communicate what the chamber has done over the past year:

  • Thank them for being a member
  • List three accomplishments on behalf of the business community
  • Tell them why their financial support is so important

…and then finish with “The Ask.”

Get a commitment for an upgrade to the next level of membership support and get that updated invoice in the mail.

 

      
Avatar photo
Raymond P. Towle, IOM, CAE
Vice President, Political Affairs & Federation Relations and Institute for Organization Management
U.S. Chamber of Commerce

Raymond P. Towle, IOM, CAE is vice president of Political Affairs & Federation Relations and Institute for Organization Management at the U.S. Chamber of Commerce. Before joining the Chamber, Towle was vice president of Member Resources at the American Society of Association Executives (ASAE). An accomplished association executive, Towle has more than 22 years of experience in association management, including strategic planning, governance, membership, sponsorships, affinity programs, expositions, professional development and public policy; six years in grassroots management; and more than five years on Capitol Hill. Follow Raymond on Twitter @ChamberLeader.

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
DONATE NOW!
UPDATE CONTACT INFO
Sign-up for Emails
Consultations
Approved Provider
Approved Provider

About

  • General Information
  • Contact Us
  • Curriculum
  • Prospective Student Toolkit

Sites & Dates

  • Winter Institute
  • Midwest Institute
  • Southeast Institute
  • Northeast Institute

Resources

  • Scholarships
  • Faculty
  • Sponsors
  • Update Contact Info
  • Volunteers

Follow IOM

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
IOM Blog

Institute for Organization Management - A program of the U.S. Chamber of Commerce © 2023 | Privacy Policy