Our digital future is already here; it is rapidly changing and expanding every day. What can you do to future-proof your organization and stay on top?
Social media and free email marketing tools can be the greatest pillars in your marketing plan. These include, but are not limited to, Facebook, Instagram, Twitter, YouTube, LinkedIn, as well as Exact Target, Mail Chimp, and Constant Contact. Services such as these provide you with an opportunity to reach your audience for no fee at all. Curate an email list of your followers and members so that you can import them into new communication tools at your disposal.
Another key to staying up-to-date online is regularly rotating your website and social media photos. Fresh photos can give a website a whole new feel to a regular visitor. Posting engaging social media content that inspires your audience to have an open dialogue with you will boost your posts. Are you advertising all of your social media handles on your regular marketing pieces? A new member or prospective member that receives a flyer or handout at an event is much more likely to come to another if they can see what you’re doing and stay current by following you online.
Since your organization members are likely spending more and more time on their phones, your marketing plan needs to reflect this. Is your mobile site easy to navigate? Do you have a mobile version of your website? Are your emails formatted in ways that display correctly on both desktop computers and mobile devices? What are your SEO results like? If someone needs to access your website for a mailing address or staff phone number, they’re more likely to google your organization rather than search through thousands of emails on their mobile device to find that information.
Now is the time to focus on your organization’s digital future. Recent modernization in technology and social media have created a low-cost framework for a period of growth and expansion of your organization.