LinkedIn can be a powerful tool for your member engagement strategy. It gives you the opportunity to bring immediate value and relevance to your members on a consistent basis. And, when done so strategically, you can stay top of mind with your members while only using a minimal amount of your time.
There are multiple strategies for engaging and recruiting members with LinkedIn. Here are a few tips for using the free version of the platform, getting the best ROI for your time.
Your LinkedIn Profile
1. Update your Profile with relevant and informative data, and ask yourself the following questions:
a. If I come across your profile, does it motivate me to contact you?
b. Do you have basic business contact information listed?
c. Is your summary engaging and maximized?
2. Strategically connect with as many members as you can.
a. This allows you another means of communication with this member.
3. Watch your wall for member posts from their individual LinkedIn profile.
a. Like, comment, and share where appropriate.
b. You carry a lot of credibility. This engagement has an impact with your members.
c. Let your Members see you hanging out where they hang out.
Member’s LinkedIn Company Pages
1. Follow your Member’s company page.
a. They will feed you insights that are important to them.
b. Use this information to find ways to engage further.
c. Like, comment, and share where appropriate.
d. They will appreciate your support of their company news.
Chamber or Association’s LinkedIn Group
1. Consider creating a group for your organization.
2. This is a forum where the members of this group can post information important to their industry or company. It provides a spot for digital networking.
3. If you keep this group “open” it can then be used as a warm prospect list for membership.
4. Some monitoring of this group is needed, but should only require minimal time.