In our profession, we are asked to speak in front of members several times a year, sometimes in front of hundreds of people. A seasoned speaker knows the rules: write it down, read it, record and listen to it, perform it in the mirror, then… do it again. Practice makes perfect, right? I have been […]
IOM Blog
Wanted: The Authentic Leader (Carbon Copies Not Allowed)
How many times have you said to yourself or wished, “if only my staff or committee were more like me?” Because, of course, you are overflowing in intelligence, creativity, organizational skills, implementation, motivation, and any other blank you can fill in. We think, “why don’t they do it how I would?” Although it might paint […]
2015: The Year of the Distraction
I’ve been getting a ton of emails talking about how 2015 will be the year I can do everything I want. I can expand my business quickly and easily. I can be a social media maven in 10 easy steps. I can have clients who love me and my work so much that they refer […]
The Most Common Mistake Organizations Make on Facebook
One of the most avoidable and oft made mistakes by organizations which utilize Facebook is a lack of focus when posting. Creating a message intended for “everyone” is not an effective message, because you can’t appeal to the infinite number of variables that exist when trying to reach everyone. Before you post on Facebook again, […]
The Four P`s for a Successful Government Affairs Program
Chambers of commerce and other membership organizations being real players in government affairs is now, thankfully, more the rule, than the exception. Our data shows that business leaders overwhelmingly want their chambers of commerce to represent their interests with government. The organizations that are leaders in the government affairs arena seem to have embraced the […]
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