All too often social media becomes a check box to mark off as opposed to a tool for achieving strategic goals. Before creating a social media plan for your next event, ask yourself: “What do we as an organization desire to have happen as a result of using social media?” Hint: The answer should correlate to goals […]
Hashtags: How should you use them?
A couple weeks ago I received a text message from a friend who had lost his wallet and was wondering if he had left it in my car. He ended his message with the hashtag #TypicalBrandon (name has been changed). The next morning as I was getting ready, I began thinking about hashtags – I always […]
From the Mouth of a Millennial: What does Gen Y want?
I am a Millennial and throughout my short time in the workforce, I’ve had the opportunity to attend conferences and meetings where the subject of millennials (Gen Y employees) frequently comes up. Often in the Q&A session of a conference, a seasoned manager will bring up a challenge he or she experiences with a younger […]
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