One of the challenges facing chamber of commerce executives is ensuring a quantifiable return-on-investment for members. With so many opportunities for sponsorships and investments, it is critical to continually demonstrate the value-add that chambers represent. Strategic marketing initiatives, particularly around time-sensitive issues that are relevant to the member base, can translate organizational leadership, effectiveness and […]
Credibility and relevance are two keys to success in today’s ever-changing membership-based organizations. Accreditation through the U.S. Chamber (the only national program of its kind for chambers) is a “good housekeeping seal of approval” that you can promote to your members as well as a great self-audit tool for your organization, volunteer leadership, and staff. […]
Issue campaigns are excellent ways to educate and engage your members while also providing positive return on investment to members for your governmental and membership relations work. What we learned in our government affairs courses at Institute was how to use our member networks, which we work so hard to build, to positively influence policy that […]
