Revenue-driven or Member-focused? Do you need to convince members to renew each year? What is your approach? Your mindset? Do you have interactions throughout the year? Do they know what their membership delivers for them? When you do talk to them, how does that conversation go? If you are like most people who are responsible […]
In a county of 500,000, the chamber has been an active, valued participant in the community, but they have been operating on autopilot. With a member retention rate of 70%, and events feeling more revenue-driven than member-focused, this chamber has undeniable room to improve. It had been years since the chamber seriously asked, “What do […]
A good bit of my work is leadership communication training. Most of the subject matter I have covered for Institute in the past has been in the public speaking, messaging and public relations area. This year in Tucson, I have been asked to teach The Leadership Challenge, a core course for first year. So what’s […]
