I recently returned to a seat behind the desk after four years of consulting. It was time, and I was excited because I missed the routine, and most of all I missed having a community of my own. When I showed up that first day, the thrill was real, the newness energizing, and the work […]
Membership Sales is a Team Sport
Whether you are an organization of 250 or 2500, the topic of sales is always going to be on the table for discussion. Naturally, more members mean more resources, more voices, more leverage. The structure of the sales force is unique for every organization and always seems to be shifting and changing. Sales is a […]
Why We Should Not Focus On Retention
Have you ever considered that the word “retention” is really a sales-focused word? When we work on retention, we want or need to get that renewal. We are focused on money and not relationships. If you shift your strategy to engagement, retention should take care of itself. Remember, it’s people who run a business. We […]