I often see chamber and association people asking for “fresh” or “new” ways to talk about why people join our organizations because what they are doing isn’t working. Unfortunately, it isn’t working because we tend to lead our organization’s marketing efforts with benefits like: Make new connections with peers and industry professionals Business Resources Networking […]

A decade ago I was brought on as an Executive Director for an organization that had never before had an Executive Director. Instead, this organization had operated for nearly 25 years by volunteers only, and I came in as the first ever “out-of-industry full-time hire.” Those first few years with the organization I spent a […]