State Strategy Best Practices for Alumni Engagement and Expansion

Host an alumni reunion at your state conference.
Host an orientation for prospective students and new executives at your state conference.
Staff a table with collateral materials (supplied by Institute upon request) at your state conference.
Wear the IOM ribbon and distribute (when applicable) to alumni at your state conference and other relevant meetings.
Utilize your state association listserv as a resource.
Include an “I am an IOM Because” ad in publications.
Build relationships with state society organizations.
Write an article promoting Institute and/or available scholarships in your state newsletter.
Send a welcome packet to new executives and include information on Institute.
Add Institute testimonials to your state society’s website.
Host a networking happy hour for other IOMs in your area.
Start an IOM alumni volunteer service group and share your volunteer experiences in organizational publications.
Explain the significance and importance of hiring an IOM to board chairmen and recruiters.
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