Chambers should utilize the momentum for rejuvenation that accompanies the New Year to reaffirm their relationships with local governing bodies in the name of member service and retention. Executing brand awareness campaigns that refresh ties with the entities that can help Chamber members gain an extra foothold in a competitive marketplace will pay dividends. The […]
Even Motivated Members Can Be A Challenge – Stick With Them, Results Will Follow
Thanks to a partnership with the Flint/Genesee County Chamber of Commerce, my employer will save dollars in the high six digits that would have been used to pay property taxes over the next 10 years. No doubt, a pretty substantial return on their membership investment, right? To help me gain traction in a new role […]