When thinking about acquiring new members, we typically focus on it from a selling perspective. We think: What can we say to our prospective members that will convince them to join us? But, there’s a better approach that can be used, and to clearly understand it let’s discuss the three reasons why people do not […]
Three Words That Can Fix Your Biggest Marketing Mistake
There’s a big mistake most organizations make when developing their marketing message; they overlook an important fundamental buying principle. When someone makes a decision to buy a product or service, they do so because of one underlying factor – they see the intrinsic benefit they will get from it. That benefit may make their life […]