Your chamber or nonprofit organization has decided to engage in a referendum campaign. Whether you are marketing only to those affiliated with your organization, doing a get-out-the-vote campaign, or executing a community-wide influence campaign, you will need messaging, a team, and marketing to win. Messaging WIIFM (what’s in it for me) is alive and well […]

Nonprofits leaders have high expectations for our board members because of their impact on an organization’s effectiveness, image and outcomes. Board members should understand and be committed to the organization…but not micromanage. Engaged board members should have lively, thought-provoking dialogue, but not stall productivity or create a toxic environment with extended, frequent debate. Staff expects […]

Good nonprofits have a mission and a plan. However, most strategic plans are “workhorse” plans, not “show horse” plans. It’s is often harder for stakeholders to get excited about the “plodding draft horse’ than it is the “sleek thoroughbred.” On occasion, an organization may have an attention-getting, game-changing initiative but even those often extend over a length of […]