What is your chamber or association doing to stay current? Have you thought about how the generational shift in the overall workforce will affect your membership retention? In order for your chamber or association to remain relevant, you must not only adapt to change but anticipate change. In the video blog below, Danny Hearn, Chairman of the U.S. Chamber of Commerce Institute for Organization Management and President and CEO of the Catawba County Chamber of Commerce, shares how Sarah Sladek’s book, The End of Membership As We Know It, helped him realize the importance of antcipating and adapting to change.
