For years as we traveled, we used a road map to show us how to get from A to Z. Now, we have a GPS system in our cars that tells us how to get from A to Z. The road map and GPS system are totally different processes of giving us directions, but with the same outcome.
Now, just coming out of a pandemic, we need a roadmap more than ever.
For our organization, our road map or GPS system is our Business Plan. Without it, we do not have direction, and without direction, we just go from one project to another without a clear cut purpose. This lack of a road map can land our organization in trouble and, many times, not functioning the way we should. Just like the road map and the GPS system are different but with the same purpose, there are different ways of creating a Business Plan. All are similar, but different, depending on our community and our members’ vision and goals.
To be an effective chamber, association, or nonprofit organization, we must have a sound direction, and that is created through the development of a Business Plan.
I have found the best way to create a Business Plan is through a Board Retreat. At the retreat, review everything your organization has done in the past year. Ask the question, do our projects add value for our members? If a project does not add value for the member, then don’t do it. After this evaluation, look at what could be added to your activities that would add value in the coming year for your members. This is done by evaluating the needs of your members and your community.
During this unique time, looking ahead post-pandemic, what do our members need to move on and to be successful?
Once those needs have been determined, create goals for the year that accomplish those needs.
Your Business Plan will be that road map to success for your organization. A good Business Plan can be used for both retention and recruitment.
Your Business Plan is the tool you need that will give you the direction for success. Remember, we all need directions to get where we are going. Now get going and follow your road map.