Once upon a time, there was a king who struggled with his court. Granted, they just came off a grueling dual with a neighboring kingdom, yet they relentlessly complained of an absence of team identity, lack of participation, poor decisions, and emotions running amok. Along with having lost a portion of their kingdom, they had […]
Storytelling is a tool that not only creates trust and loyalty among your target market, but with the right guidelines, is easy to compose. Here are some steps in which you can effectively communicate why your organization matters: 1. Identify your goals. Knowing what you’d like to achieve can help you place your narrative effectively […]
Many boards aren’t satisfied with a decision by majority; unanimity is their goal. Yet, the healthiest boards are unlikely to have homogenous views and unanimous decisions. Instead, they benefit from the diverse views and voices of their members. Board diversity brings with it many boons: richer dialogue, broader representation of different perspectives, and the capacity […]
How you think about your businesses and their life cycles can make a difference in their responses to you when you speak with them about sponsorships. It is vital that you understand their needs before you speak with them about how sponsorships with your organization can have reciprocal benefits for their business and the chamber […]
Setting up your team for success has taken new meaning since the chaotic events of 2020. The countless shifts, pivots, and adaptations that we’ve taken have changed the landscape of the business world and its employees. It’s more critical than ever to have a trained team for membership growth in place for recruitment and engagement. […]