As you may have noticed, the Institute website has undergone a major renovation in the past six months. What once felt like an easy to navigate, user-friendly site became a convoluted and messy web address. Many of you may be facing the same problem. Your website is hard to maneuver around, your board wants an […]
IOM Blog
Maximizing Your Networking
Relationships are developed through networking which means relationships create business. Let’s face it, time is a commodity most of us do not have. Having limited time, business professionals need to perfect their networking skills. Networking can be scary and intimidating as well as ineffective. Networking becomes effective when you know the audience, come prepared and […]
The Key to Helping Your Chamber and Association Succeed: A Strategic Plan
Albert Einstein remarked that insanity is doing the same things over and over again, and expecting different results. I am often asked by chamber of commerce and association executives to share the one thing they could do to foster the success of their organization, and the answer is simple: establish a true strategic planning process. […]
Video: Grow Your Membership Through Social Media
Membership organizations are looking to grow through social media, especially Facebook. This video tells them how to do it.Through understanding and achieving these three easy goals, organizations can increase their visibility, build relationships, and convert strangers into friends and friends into members. (If the video below does not appear, please refresh your browser by hitting F5).
Move From ROI to VOI (Value on Investment)
How often have you heard a member ask, “What’s the ROI of membership?” Members who ask this question want to know, “How much are we going to save?” or “How much are we going to make ($$)?” or maybe it means, “What does this do to my bottom line?” I caution associations about engaging in a ROI […]
- « Previous Page
- 1
- …
- 118
- 119
- 120
- 121
- 122
- …
- 132
- Next Page »