Or do you just send that auto invoice and hope for the best? Use this renewal process as an opportunity to further engage your member. Most chambers I know have the customary 90, 60 or 30-day auto-invoice. Do you call your members 120 days out to give them an update on the chamber’s accomplishments and […]
IOM Blog
Dealing with Reporters: Ten Media Training Techniques You Can Use in Your Next Interview
You’ve secured an interview with a key reporter about your chamber’s new initiative. Now what? Use these ideas to raise your odds for better performance—and for a more positive outcome in the press: Refuse to waver from your message. Deliver a portion of your message as you reply to each question. Speak in stories. An […]
How to Generate More “Word-of-Mouth” Referrals From Members
In the for-profit world, we know that new customers recruited by existing customers are more loyal and profitable. In fact, studies show that 85 percent of “Likes” through social media and purchases are made through referral marketing rather than from advertising. For most of us, we trust the referrals made by friends and friends-of-friends. If […]
Spring Cleaning: Advice for every working professional
The sun is starting to shine a little longer, flowers are starting to bud on the trees, and there is less and less need for hats and gloves. Thank goodness, spring is finally here! Like most great things, spring comes with one annoying side effect … spring cleaning. Just as we clean our homes every […]
Employee Files Lawsuit After Being Fired Over Facebook Photos
A recent case involving the termination of an employee after her supervisor saw pictures of her on Facebook illustrates the importance of having appropriate, behavioral and thorough documentation and following your organization’s written policies. The employee was fired after her supervisor saw pictures of her dancing and playing frisbee at a Polish festival while she […]
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