Can you remember the last time your phone rang off the hook with members calling to thank you … for one of your basic benefits? That’s what happened when a bus system in Tennessee made one small change to their services. Their story has lessons you can use to better market the benefits you offer […]
IOM Blog
The Importance of Selling Yourself and Your Personal Brand
Here’s something to think about. Have you ever tried to persuade children to eat their vegetables? Tried to convince someone that your way is better, easier, or faster? If you have ever tried to convince, persuade, or influence someone then guess what? You were selling something. You were selling your point of view. If you’ve […]
Name Tags and Lapel Pins: Are you wearing them correctly?
Many theories exist speculating on which side of a blouse or jacket to place a name tag. Have you ever heard the theory that the name tag should be placed on the right side since you shake with your right hand and the direct line of sight leads straight to your name? Or how about […]
Facebook Fatigue, Sticking to Fundamentals, and Why the LA Angels Will Not Win Another World Series
It was only last year that I wrote about the durability of email as a primary business tool; particularly as it compared to the then still private social media monster, Facebook. I won’t trot out the overused Peter Allen quote “everything old is new again” (although it is rather pithy…). Instead, I rather like an […]
Net Revenue vs. Gross Revenue
I was recently reading an interesting article on the net revenue vs. gross revenue thought process. Past blog posts I’ve written have addressed the Hedgehog Theory, Kicking Sacred Cows to The Curb and Nonprofit Doesn’t Mean Don’t Make a Profit, which all focus, in different ways, on programs that your members value and where you’re making money. When looking […]
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