Not so long ago, your members could whip up marketing copy, then put it on their web sites or brochures. No more. Those who trumpet a “Buy from me” style no longer hold sway. Today’s influencers share valuable content verbally, visually, and in writing. Reaching out to members, clients, and customers with practical ideas they […]
IOM Blog
Trick-Or-Treat: Do you know who is knocking on your organization`s door?
This Halloween, as neighborhood children start ringing doorbells and asking for treats in your community, take the time to think about those who are “knocking” on the door of your organization. Understanding your members, and their needs, is a pivotal part of running a membership-based organization. Don’t “trick” your members; “treat” them to the benefits […]
How Long Do You Keep Lapsed Members On The Books?
If you don’t know, I bet it’s spelled out in your Bylaws. While not scientific, I’d suggest most organizations are either 90 or 120 days, which means your real membership numbers are inflated by 25% to 33%. I’m not a fan of counting non dues paying members as members! Have you ever thought about dropping […]
Webinar: So, You Say You`re the Voice of Business?
11/25/2013 Update: Missed the webinar? You can watch a recording of it by following this link: http://institute.adobeconnect.com/p5u8ucu43ca/ Institute for Organization Management is proud to sponsor the free webinar So, You Say You’re the Voice of Business? on Tuesday, November 19 from 2:00 – 3:00 p.m. (EST). This 60-minute webinar featuring Institute faculty member Ben Taylor, IOM, of […]
A Guide for the One-Man Social Media Team
If you’re the only person at your organization managing social media, chances are you’re feeling a little overwhelmed. With the continuous evolution of social media, you may feel like you’re constantly playing catch-up. Below are a few of the commonly asked questions I hear from one-man social media teams. Q: Which social media outlets should I […]
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