When talking with a member for renewal or a prospect for new membership investment, how do you manage the common response “It’s not in the budget”? First, what does that really mean? Is it that there’s no money in the checkbook or in the working budget? Or is it a tactful way for someone to […]
Set Your Team Up for Membership Success
Setting up your team for success has taken new meaning since the chaotic events of 2020. The countless shifts, pivots, and adaptations that we’ve taken have changed the landscape of the business world and its employees. It’s more critical than ever to have a trained team for membership growth in place for recruitment and engagement. […]
It’s Not Magic, 5 Keys to Recruitment Urgency and Relevance
I want to share a note from a conference attendee: “I continue to run into the same scenario where the recruitment sales call or visit goes well, the prospect is on board, but then I get the ‘I have to think about it.’ ‘I need to consult with another, but I am very interested in […]