I was recently reading an interesting article on the net revenue vs. gross revenue thought process. Past blog posts I’ve written have addressed the Hedgehog Theory, Kicking Sacred Cows to The Curb and Nonprofit Doesn’t Mean Don’t Make a Profit, which all focus, in different ways, on programs that your members value and where you’re making money. When looking […]
Net Revenue vs. Gross Revenue
I was recently reading an interesting article on the net revenue vs. gross revenue thought process. Past blog posts I’ve written have addressed the Hedgehog Theory, Kicking Sacred Cows to The Curb and Nonprofit Doesn’t Mean Don’t Make a Profit, which all focus, in different ways, on programs that your members value and where you’re making money. When looking […]
Do You Have a Membership Renewal Sales Plan?
Or do you just send that auto invoice and hope for the best? Use this renewal process as an opportunity to further engage your member. Most chambers I know have the customary 90, 60 or 30-day auto-invoice. Do you call your members 120 days out to give them an update on the chamber’s accomplishments and […]