I was reading an article that was titled 52 Cool Social Media Facts. For a copy of the entire article, go HERE. At the very least, the numbers are astounding. A few things I took away from the piece were: People are embracing the use of social media. There is always a new tool around the corner to […]
Advocacy: Three Elements of an Effective Program
What role are you playing in the public policy arena on behalf of your members? As associations and chambers, isn’t that our primary role to protect our members from government overregulation and help them grow their business? If you’re not in the advocacy business, you should be. All the recent studies I’ve read, including the recent […]
How Long Do You Keep Lapsed Members On The Books?
If you don’t know, I bet it’s spelled out in your Bylaws. While not scientific, I’d suggest most organizations are either 90 or 120 days, which means your real membership numbers are inflated by 25% to 33%. I’m not a fan of counting non dues paying members as members! Have you ever thought about dropping […]