Everyone who works with sponsorships is looking for ways to increase sponsorship sales, both in terms of selling more sponsorships and selling to more sponsors. But the process of achieving that goal can be frustrating. I recently had the opportunity to lead two classes – ‘Revving Your Revenue’ and ‘Sponsorship Solicitation’ – at the Midwest […]
Sponsorship Psychology
How you think about your businesses and their life cycles can make a difference in their responses to you when you speak with them about sponsorships. It is vital that you understand their needs before you speak with them about how sponsorships with your organization can have reciprocal benefits for their business and the chamber […]