From inception, chambers of commerce were built on a foundation of advocacy. They were a place for business executives to gather to talk challenges and find solutions. Public authorities began to see the Chamber as a trusted voice for common interests. Since then, our strength and platforms have continued to grow with advocacy becoming a […]
Enlisting, Engaging and Empowering Global Ambassadors
What’s your brand? It’s a question those of us in the Communications and Marketing space hear frequently. Amazon Founder Jeff Bezos describes brand as “…what other people say about you when you’re not in the room.” For better or worse, he’s right. Your brand, your reputation, it’s how we build our membership, increase investments and, […]
Developing Effective Advocacy Programming
From inception, chambers of commerce were built on a foundation of advocacy. They were a place for business executives to gather to talk challenges and find solutions. Public authorities began to see the Chamber as a trusted voice for common interests. Since then, our strength and platforms have continued to grow with advocacy becoming a […]